Category Archives: Marketing

Fundraisers, Copywriters, Entrepreneurs…. Think Big

I was struck by this article about how major universities are raising millions for research. $50 million plus. And, I know of one small, Catholic university right here in my home town, which got a donation over $20 million for … Continue reading

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Direct Mail Tips and Tricks

Direct Mail Tips and Tricks (Why direct mail may be even more effective in the New Economy) by: John S. Cohoat In this digital age, many like to tell you that direct mail is dead. No one reads their mail … Continue reading

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Killer Sales Copy Is the Lifeblood of Your Business

Killer Sales Copy Is the Lifeblood of Your Business Don’t Try to Market Your Company Without It By John S. Cohoat Where I spend a lot of my time and get the most kicks is helping a client with developing … Continue reading

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Marketer Of The Month

February 2012 March 2012

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I’ll Bet You $1 Million This Will Be a Great Year for You!

Not sure if you are much of political junkie, but a few weeks ago, Republican presidential candidate Mitt Romney said he would bet Rick Perry $10,000 that one of the claims Perry was making about Romney was false. No need … Continue reading

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